Our Identity

Forest Mall: Host quarterly meetings to coordinate retail recruitment and redevelopment concepts

Begin to host quarterly meetings with the mall’s owners and operators, along with the City, County, and interested economic development agencies, to coordinate retail recruitment activities and potential redevelopment concepts.

Status: In Progress
Lead(s): Envision Greater Fond du Lac
Partners(s): Envision Greater Fond du Lac; CVB; City of Fond du Lac; ATR Corinth Partners



ATR Corinth Partners completed the sale of the Sears portion of the mall.


ATR has had difficulty in the recruitment of smaller sized retailers. Taken a turn and is looking at a larger single retailer that would consume the majority of the retail space. Continue to look for the right partner(s). Moving away from the thought of the apartment housing.


Mall developer (ATR) continues to redefine redevelopment plan. Close to signing another new retailer for the mall. Sometime in early 2017, will begin to see demolition around the site. Reports are that ATR is working with a local developer on market-rate housing, which hinges on the purchase of the sears building and associated parking. This is moving forward along with other redevelopment efforts.

Riverhills apartment housing opening soon. Looking at additional housing  – market rate and luxury apartments.

  • Provided ATR Corinth (mall’s owners) with primary and secondary research
  • Will continue working with ATR Corinth as project develops including bringing in additional partners
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