Our Identity

Create a Success Story Center

Create a “Success Story Center” that acts as a clearinghouse within an existing organization to coordinate all success stories and promotional material in the region to proactively pursue press coverage opportunities.

Status: In Progress / Combined with ‘Identify organization to track all Fond du Lac press coverage’ Action Item 
Craig Molitor, Fond du Lac Area Visitors Bureau; Melissa Worthington, Envision Greater Fond du Lac; Jenny Knuth, wisnet
Envision Greater Fond du Lac



The Envision site is still being built. The blogging feature remains integral to the new Envision website and bloggers are being identified and scheduled/assigned. Aiming for launch in April/May.


Craig provided an update on the new Envision website (Marketing committee) Melissa, Craig, Jenny, Patty Lehn, Mary Parado, Steve Jenkins

  • Need to be able to push out all of the great activity that’s happening either as a result of or through Envision
  • FACVB proposed that FDL.com serve as the host of the reborn Envision website.
  • GOALS of Website: Tell the community what Envision is and Create a vibrant communication tool for FDL residents to share information and to be reminded about what a great place this is to live and work in.
  • Costs have been absorbed by FACVB, pro bono work by Patty, Mary, Wisnet

Practical reasons for using FACVB website as infrastructure:

  • FACVB has the marketing infrastructure in place. This is what they do every day.
  • FACVB has the manpower and the knowhow to do this and make it stay relevant and pertinent.
  • FDL.com domain is incredibly simple – makes sense to the local audience and visitor audience too
  • FACVB is a destination marketing organization with a goal to drive tourism. Only way to drive tourism is to sell FDL – fun, healthy, safe, etc. place to live, work, play, visit
  • Content is king and FACVB has a primary focus on content development as a standard course of business.
  • EnvisionFDL.com – will direct to FDL.com

Vision of Envision – Getting people to understand the collective impact of this work. Community owned, community drives it forward. What happens when a community works together…

  • Blog governance structure – lead blogger by category who can approve blog postings and also makes sure the blogs are getting written and posted.
  • 3-4 blogs per month per category… Will have an editorial calendar. Scheduled, organized, requires commitment or will not succeed. Bloggers have been identified already. But, always interested in more…
  • FACVB will MARKET the blog
  • Will rely on other businesses to pick up Envision blog content as well.
  • Tools will be provided for businesses to tap into Envision RSS feed

Site moving into development within the next week. Then, work to populate content.


Working to develop a communications initiative, including a Community Blogging program and an Earned Media effort

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